Case Study
Elevating guest loyalty on Mexico's luxury coast
Marquis Los Cabos
The Situation
Marquis Los Cabos wanted to deepen relationships with its high-value guests and reduce dependency on OTAs. The Guestbook provided the perfect platform, combining a compelling loyalty program with technology that drives enrollment and engagement. The resort adopted a tailored loyalty strategy that included a dedicated email capture presence on its website, targeted communications, and a focus on converting guests into repeat bookers.
The Results
$382K
4.2 Nights
189%
33%
$659
18X
1,475
In only six months, Marquis Los Cabos generated nearly $382K in incremental room revenue and enrolled more than 1,400 guests into The Guestbook. Their adoption of The Guestbook’s email capture widget proved especially impactful, becoming one of the top three most-clicked links on their site and a major driver of enrollments. This translated directly into stronger direct booking performance and measurable guest loyalty. With 33% of reservations enrolled and repeat stays growing, the foundation for long-term loyalty has been firmly established. By partnering with The Guestbook, Marquis Los Cabos has achieved remarkable results in just six months, proving that luxury and loyalty can go hand in hand. With nearly $400K in impact, a rapidly growing loyalty base, and innovative tools that engage guests from the very first touchpoint, the resort is poised to continue increasing direct bookings, strengthening profitability, and nurturing lasting guest relationships.
