Case Study
Big ROI, smarter rewards, real results
Alexis Park Resort
The Situation
In the highly competitive Las Vegas hospitality market, Alexis Park Resort sought innovative ways to increase direct booking conversions and reduce dependency on OTAs. The team wanted to offer guests immediate and tangible rewards for booking directly, creating a stronger incentive to bypass third-party platforms and strengthening the property's direct relationships with its guests. In 2023, Alexis Park Resort partnered with The Guestbook to harness the power of cash back as a strategic differentiator. The goal was not only to drive more direct reservations but also to build long-term loyalty through a seamless and rewarding booking experience.
The Results
$621K
5,500
5,783
14.7X
129%
From the very beginning, Alexis Park Resort leveraged the full range of resources provided by The Guestbook to successfully implement and optimize its direct booking strategies. The resort achieved outstanding results, including an impressive 44% guest enrollment rate, more than $621K in annual direct booking revenue, significant increase in incremental direct booking revenue brought from existing members of The Guestbook, and a remarkable 14.7X revenue to cost multiple. In additional to cash rewards messaging, the team strategically incorporated special offers and complimentary enhancements to appeal to both leisure and business travelers, further amplifying guest engagement and conversion rates.
"The Guestbook has proven to be a valuable tool in capturing more direct business."
