Transforming loyalty into revenue gold
ARCHOTEL
ARCOTEL Hotels has built a strong reputation by prioritizing the needs and comfort of its guests, which is a solid foundation for any business in the hospitality industry. By offering a welcoming atmosphere and multiple locations centrally located between Germany and Austria, they've managed to distinguish themselves in a competitive market.
The Situation
Partnering with The Guestbook's Cash Back Rewards loyalty program was a savvy move for ARCOTEL Hotels. Loyalty programs can be powerful tools for retaining customers and incentivizing repeat business. The cash back element adds an extra layer of value for guests, enhancing their overall experience and encouraging them to choose ARCOTEL Hotels again in the future. Expanding the reach of the Cash Back Rewards program to include more hotels worldwide further benefits both ARCOTEL Hotels and The Guestbook. This partnership has increased the appeal of ARCOTEL Hotels to potential guests who value rewards and incentives while also strengthening the network and attractiveness of The Guestbook program.
The Results
€ 2.5M
15,257
17.6%
17.3X
€ 162
497%
Achieving over €2.5M in room revenue from Guestbook-related reservations and booking 15,257 room nights within a year is a significant accomplishment. Moreover, the 17.6% rate of repeat stays demonstrates a strong level of guest loyalty. The fact that the program fees are covered by 497% through the bottom line is a clear indicator of the program's effectiveness in driving revenue for ARCOTEL Hotels. As an additional driver for direct bookings, employees participated in The Guestbook’s Guest Referral Program to convert existing guests to book direct for future stays. With over 1,600 guest’s referred, this initiative has helped strengthen ARCOTEL Hotel’ loyal customer base. This financial performance, especially when compared to commission-based third-party platforms, underscores the substantial return on investment that the partnership with The Guestbook provides.
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Driving revenue through targeted offers and strategic tools
The Slate Phuket sought to grow its direct bookings while tapping into a strong international traveler base. They implemented The Guestbook’s Email Capture Plugin on its homepage and introduced a compelling Member Deal offering an exclusive discount for members.
Elevating loyalty & experiences through direct connections
Original Group joined forces with The Guestbook just six months before the COVID-19 pandemic brought the global hospitality industry to a standstill. While the initial results were promising, the partnership skyrocketed after reopening in an uncharted market.
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