Maximizing profitability through smart loyalty
The LINE Hotel
The LINE Hotels, a collection of uniquely local lifestyle hotels, located in Los Angeles, Washington DC, and Austin partnered with The Guestbook in 2024 to drive direct bookings, strengthen guest loyalty, and increase profitability through cost-effective digital strategies.
The Situation
As a lifestyle hotel brand focused on authentic, local experiences, the LINE Hotels faced the ongoing challenge of increasing direct bookings in a market dominated by online travel agencies (OTAs). With guest acquisition costs rising and third-party platforms capturing valuable custom relationships, the LINE Hotels sought a solution that could not only reduce dependency on intermediaries but also enhance guest loyalty and drive repeat business. The brand needed a scalable, measurable strategy to attract high-value guests, improve profitability, and strengthen their direct booking channel, all without compromising the guest experience. The LINE Hotels implemented The Guestbook’s rewards platform across their properties. The program offered guests rewards for booking direct with the hotels, while also leveraging the Guestbook’s cross-network audience to acquire new, high-value guests.
The Results
$2.91M
10,442
21.4X
12x
4,800+
The partnership between the LINE Hotels and The Guestbook delivered impressive, measurable results. Over the course of the program, the LINE Hotels generated more than $2.91 million in room revenue and over 10,442 room nights directly attributed to the initiative. With a remarkable 21.4X revenue to cost multiple, the program proved highly efficient and profitable. Additionally, more than 4,800 new guests enrolled through The Guestbook, significantly expanding the hotels’ direct booking audience. Notably, marketing exposure across The Guestbook’s cross-network channels covered 12 times the total program cost, making it a highly cost-effective acquisition and loyalty tool.
“Partnering with The Guestbook allowed us to attract new guests, drive more direct bookings, and significantly boost our bottom line, while keeping program costs well under control.”
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