Elevating loyalty & experiences through direct connections
Original Group
With over 35 years in the industry, Original Group has redefined what adults-only travel can be. Their properties, designed for both couples and singles, offer experiences that go beyond the typical getaway, blending entertainment, relaxation, and connection. As a pioneer in this space, the company continues to shape the future of hospitality, delivering travel experiences that keep guests coming back.
The Situation
Original Group joined forces with The Guestbook just six months before the COVID-19 pandemic brought the global hospitality industry to a standstill. While the initial results were promising, their enthusiasm for the partnership skyrocketed after reopening in a challenging and uncharted market. From the outset, the hotel has prioritized maximizing direct bookings, consistently seeking innovative ways to strengthen guest relationships and drive loyalty. This commitment was exemplified in 2023 when the hotel seamlessly integrated The Guestbook’s cash rewards into its exclusive loyalty program, the Stay & Play Club. By offering cash back incentives as part of the program’s benefits, Original Group elevated the guest experience while reinforcing their dedication to rewarding direct bookings and fostering lasting connections with their guests
The Results
$10M+ USD
37K+
29.6%
13K+
$503 USD
16.1x
The partnership between Original Group and The Guestbook has been a solid longterm success, holding strong through both good times and challenges. By using The Guestbook’s platform, Original Group has generated over 37,000 room nights and $10 million in direct booking revenue. But beyond the numbers, this partnership has helped grow the hotel group’s guest database by over 13,000 direct bookers who have joined the cash rewards program. This gives Original Group a direct way to connect with loyal guests, encouraging repeat visits and building lasting relationships which has been working well. Right now, 29.6% of direct bookers who sign up for the cash rewards program return for additional stays across Original Group’s hotels, showing just how impactful the program is. By combining exceptional service, unique experiences, and top-tier amenities with this rewards partnership, Original Group continues to strengthen guest loyalty and drive long- term success.
"Since initiating our commercial partnership with The Guestbook as part of our loyalty program, we have effectively grown our base of loyal clients for our brands, leading to a substantial increase in revenue."
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Driving revenue through targeted offers and strategic tools
The Slate Phuket sought to grow its direct bookings while tapping into a strong international traveler base. They implemented The Guestbook’s Email Capture Plugin on its homepage and introduced a compelling Member Deal offering an exclusive discount for members.
Rewarding guests while preserving value
Grand Case Beach Resort has always positioned itself as a premium hospitality provider. By joining The Guestbook, Grand Case Beach Club found a solution that aligned with their brand philosophy-offering meaningful incentives to repeat guests without devaluing their rates.
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