Our name
Our name is "The Guestbook." Always include the "The." Always write "Guestbook" as one word. Always capitalize the T and G.
Our logo
The Guestbook logo is a visual representation of an actual guestbook, a place where names are recorded and stays are remembered.
Our logo do's & dont's
Follow these guidelines to ensure it always looks its best. Keep a clear safe zone, no added text or effects. Avoid unnecessary shadows, rotations, or altering the bracket. Stick to our primary colors for clarity and brand integrity. Any modification undermines our visual identity.
Our colors
Our primary brand colors are Rich Gold and Obsidian.
Rich Gold
R:145 G:113 B:68
C:38 M:50 Y:81 K:15
#917144
C:38 M:50 Y:81 K:15
#917144
Rich gold evokes warmth, sophistication, and a sense of premium quality. Used on elements that demand extra attention and elevation such as links, statics, pull quotes, and icons.
Obsidian
R:17 G:20 B:21
C:79 M:65 Y:10 K:75
#111415
C:79 M:65 Y:10 K:75
#111415
Obsidian evokes depth, structure, and authority. Used for heading text, CTAs, and backgrounds.
Our messaging
The Guestbook is a Cash Rewards loyalty program for travelers who prefer staying at independent and boutique hotels over large chains. No points, no tiers, real cash. When explaining the program to your guests, lead with the benefit.
"The Guestbook is a loyalty program that lets you earn Cash Rewards at independent hotels around the world — including ours — every time you stay."
Members can redeem their rewards 3 different ways. Let your guests know about our 5/5/15 Cash Rewards offer.
"After your stay, choose to redeem 5% Cash Back, donate 5% Cash for a Cause, or apply a 15% Cash Forward credit towards a future hotel stay."
